About The Monarch Butterfly Eclipse Project

About The Monarch Butterfly Eclipse Project

The Monarch Butterfly Eclipse Project (TMBEP) is an inspiring student-led initiative based in Oakville, Ontario. In anticipation of the total solar eclipse on April 8, 2024, TMBEP spearheaded a campaign to sell ISO-certified solar eclipse glasses across Canada and the USA. Leveraging partnerships with retailers such as Canadian Tire and Home Hardware, a Shopify-powered e-commerce platform, and strong community connections, TMBEP achieved remarkable success, selling 400,000 pairs of eclipse glasses.

What set this solar eclipse apart was its path, closely mirrored the major migration route of the endangered Monarch Butterfly, making it a unique opportunity to link celestial and environmental phenomena.

Founded by Emilie, Maggie, Ellen, Taylor, and Paige, TMBEP is dedicated to raising awareness about Monarch Butterfly conservation while offering a safe and memorable way for people to experience the eclipse. The project’s mission is to support the protection of Monarch Butterfly habitats and enhance their population health. To this end, TMBEP will use the net proceeds from the sale of eclipse glasses to fund a range of initiatives, including research, conservation efforts, and educational programs focused on these iconic and endangered insects.